Paid Advertising Services
Google Ads
Account Setup & Strategy: Google Ads account creation and configuration. Keyword search and targeting strategy. Audience research and segmentation.
Campaign Creation & Management: Ad group structuring. A/B testing of ad creatives and landing pages. Conversion tracking setup. Ongoing budget and bid management.
Optimization Services: Keyword and negative keyword refinement. Ad scheduling and geo-targeting optimization. Quality score improvement strategy. Landing page performance reviews.
Consulting & Support: Ongoing campaign strategy consulting so that we’re always on the same page.
TikTok Promotions
Influencer Marketing: Identifying and partnering with TikTok micro-influencers. Campaign Management and execution. Influencer outreach and negotiations.
TikTok Ads Management: Strategy for TikTok ads. Audience targeting and ad placement.
Hashtag & Trend Strategy: Identify trending hashtags and developing custom hashtag campaigns.
Analytics & Reporting: Performance tracking (views, engagement, conversions). ROI analysis for ad spend. Custom reports on campaign effectiveness.
Pay Per Click (PPC) Ads Consulting
PPC Strategy Development: Tailored PPC strategies based on business goals. Audience targeting and segmentation strategies. Competitor analysis and keyword search.
Keyword Research & Analysis: In-depth keyword research to identify high-converting terms. Long0tail keyword strategy and negative keyword identification to filter irrelevant traffic.
Campaign Setup & Management: Google ads and other PPC platform account setup. Campaign structure design (search, display, shopping, retargeting). Ad group creation and organization for optimal performance. A/B testing for ad copy and landing pages.
Landing Page Optimization: Analysis and recommendations for improving landing page conversion rates. A/B testing of landing page elements (headlines, CTA’s, form fields) and mobile optimization for PPC campaigns
Programmatic Advertising
Programmatic Strategy Development: Tailored programmatic ad strategies based on business goals. Audience segmentation and targeting strategy. Integration of programmatic ads with overall digital marketing plan
Audience Targeting & Segmentation: : Data-driven audience segmentation based on demographics, behaviors, interests. Retargeting and remarketing campaigns using first-party and third-party data
Creative Strategy & Ad Production: Custom creative development for display ads, video ads, native ads, etc. Ad formats for various devices (desktop and mobile). A/B testing of creative assets to determine top-performing ads
Real-Time Bidding (RTB) Campaigns: Management of real-time bidding strategies for programmatic ad placement. Monitoring and adjusting bids based on competition and performance. Maximizing ad inventory purchases with optimal bid strategies. Data-driven bid adjustments based on user behavior and engagement signals
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